New Program Changes to Starwood Preferred Guest Program

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Starwood Preferred Guest Program New Benefits

Starwood Hotels & Resorts, one of the best-known names in 5-star hotels and travel, is about to turn the luxury travel world on its head. Looking to cater to a small but distinct group of travelers responsible for driving nearly one-third of the company’s profits, Starwood has developed an exclusive loyalty program they call Starwood Preferred Guest (SPG). The program offers unique benefits to what Starwood refers to as “mega travelers”; a group of sophisticated and prolific travelers who long ago were disillusioned by standard perks and points reward programs.

In order to reward this loyal group with an equally loyal resorts program, the hotel chain embarked on three-year pilot project designed to quietly discover what the world’s elite travellers desired in a loyalty program. The result is nothing less than impressive, beginning with the industry’s first 24-hour check-in option. With Your24 check-in, members can choose their own custom check-in and check-out times to meet their schedules. For example, guests who check in at 8 PM don’t need to check out until 8 PM on the departure date. Gone are the industry standard 11 AM check-outs and 3 PM check-ins.

Marriott Announces Plans for Five New EDITION Hotels

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Marriott International is adding to their newest luxury brand, according to an announcement made by the company on in January. The new brand, created in a joint effort with New York’s Ian Schrager Company, is known as EDITION.

Five separate EDITION hotels are slated to open within the next couple of years in New York, London, Bangkok, Abu Dhabi, and Miami Beach. A sixth property is planned for opening no later than 2015. In addition, management contracts have been signed for hotels in Los Angeles and India.

The first addition to EDITION to open is expected to be the New York property. It will be located in the historical Clock Tower Building on Madison Avenue. Marriott acquired the building from Africa Israel USA for some $165 million. It should be ready for opening later this year.

Quebec City’s Luxury Ice Hotel

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In January a handful of hotel guests outside of Québec City, Canada did the unthinkable: they climbed into sleeping bags for a long night’s sleep atop giant blocks of ice. It’s a ritual performed every year from January through March at the Hôtel de Glace of Québec.

The hotel is made up entirely of ice and compacted snow; construction typically begins in late November as long as the weather in the Northern Québec cooperates. The 2012 version boasts some brand-new features never before seen as well as what hotel officials describe as “amazing discoveries and lots of fun,” combining the art, culture, and history of the First Nations that once inhabited the area.

New York's First Gay Hotel Opens in 2012

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The boutique hotel is rising to new heights in New York City, as Parkview Developers plans to open the Big Apple’s first gay hotel. The OUT NYC, scheduled to open in phases throughout 2012, will be located on 42nd St. in the heart of Manhattan. Developers hope it becomes the premier resort and entertainment venue for both tourists and locals from the gay community.

The project’s first phase is the XL NIGHTCLUB, an 11,000 sq ft lounge, cabaret, and dance club set to feature noted gay entertainers John Blair and Beto Sutter. When the doors open it will be the first gay nightclub to open in only be simply a place for gay tourists to stay while they’re in New York, it will become the focal point of New York City nightlife for the entire LGBT community.

Intercontinental Moscow Tverskaya – Now Open

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Intercontinental Moscow Tverskaya Luxury Hotel

Tverskaya is perhaps the most famous street in all of Moscow. But it also happens to be home of the brand-new InterContinental Moscow Tverskaya Hotel. After a 10 year absence from Russia, InterContinental Hotels Group makes its return with a luxury property designed to give business and leisure travellers and experience which incorporates all Russia is. Just minutes from Red Square and the Kremlin, the hotel projects an image of classic Russian design combined with a new embrace of contemporary influences.

InterContinental Moscow Tverskaya offers a total of 203 rooms including 16 junior and senior suites. There are also three penthouse suites where luxury meets culture in one of Russia’s most important forms of art: ballet. Each of the suites honours one of that country’s most famous dancers — Isadora Duncan, Vaslav Nijinsky, and Galina Ulanova. In all of the rooms guests will be treated to traditional Russian tastes perfectly accented with cog-shaped reading tables. The design is stylish and sophisticated yet purposely reflective of the city’s industrial heart.

Four Seasons Launches New Website

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The Four Seasons has launched a new website. The website is uncluttered and has full-screen, crystal clear photos. One of the newest features is that each hotel integrates TripAdvisor reviews, Facebook & Twitter comments in real time.

Also integrated on the hotel page is Google Maps, which displays the hotel, as well as other attractions that are nearby. This is a tremendous upgrade for The Four Seasons, and was rumored to have cost $18 million.

Hyatt Capital Gate, Abu Dhabi – Now Open

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When your eyes first lay hold on the Hyatt Capital Gate in Abu Dhabi, your mind has a difficult time comprehending what you see. For ascending out of the ground is an architectural structure unlike anything you've ever seen. As so much of new the Abu Dhabi construction is designed to be, the Hyatt Capital Gate is as much a work of art as it is a luxury business hotel. It is a modern structure in every sense of the word with a stunning 18° lean that seems to defy gravity.

The hotel's interior is equally stunning with modern décor, stylish elegant design, and the magnificent architecture. The hotel features 189 guest rooms and suites that could be considered nothing less than five-star. Guest accommodations occupy the 18th through 33rd floors, while the areas below accommodate the hotel's restaurants, bars, meeting rooms, and ballrooms. Guest rooms and suites all come with 24-hour room service, high-speed Internet access, dedicated work area, comfortable seating and bedding, and floor-to-ceiling windows with spectacular views.

Hotels Come Together to Launch RoomKey.com

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While the rise in third-party hotel reservation websites has been a boon to customers, the high fees they charge participating hotels has not always sat well within the industry. That reality has led six of the world’s leading hotel chains to join forces to open their own hotel booking website called RoomKey.com. The most significant difference between RoomKey and its third-party competitors is the fact that it will direct users to the individual websites of the 23,000 participating hotels, so that customers can make a direct booking with that facility.

The six participants include Choice Hotels International, Hilton Worldwide, Hyatt Hotels, IHG, Marriott International, and Wyndham Worldwide. All six companies own an equal share of the new company and will work together to further develop the site. They are also looking to add more hotel chains who might want to participate.

The new site is being made possible with technology acquired through an asset purchase from Hotelicopter. In addition to allowing customers direct bookings, the Hotelicopter platform provides an avenue for destination marketing that can help drive customers to member hotel websites while they search a specific locale. This added convenience is expected to boost web traffic and further the group’s marketing efforts.

Qantas’ New A380 First Class Luxury Cabin

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Qantas Airlines has introduced a new first-class cabin on its A380 jet that looks like something out of a science fiction film. In fact, reviewers at TechEBlog had no trouble saying it reminded them of the USS Enterprise from the popular “Star Trek” series. One look and you’ll understand why.

Designed by Marc Newson, the exclusive cabin features leather seats, full-length beds, and a common social area, all enclosed in a very sleek and futuristic package worthy of any intergalactic ship. In addition, everything under passenger control is operated by LCD touch screens. Individual “suites” include futuristic sliding doors with dark window panels.

Bora Bora: Explore the Best Activities On and Off the Island

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There are are a variety of activities to experience in Bora Bora, here are our top recommendations.

Parasailing

The island of Bora Bora is stunning, but the most beautiful vantage point may be from 300 meters in the air (that’s over 984 feet for us Westerners). Parasailing is the perfect activity for all ages and abilities; even those who are disabled or have injuries are able to easily parasail. A great fear of heights is really the only thing that should stop you from experiencing this breathtaking activity.

Parasailing is a dry sport. You take off from the back of a boat by simply floating up into the air, with the support of a colorful parachute. No matter how breezy the day, there’s a calm stillness to the journey. The views from above are so enchanting that it almost feels as if you’re soaring over a projection on a green screen; the scenery is postcard perfect.

On our parasailing excursion, we flew across many of the islands lagoons. It gives you a real view of how the depth of the water changes so rapidly throughout the reef. In the shallower parts, we saw hundreds of manta ray and stingrays, happily feeding and basking under the sun in the waters below. Flight durations are 15 or 25 minutes, and the time passes slower than you would expect. In 25 minutes you can see the entire island and its surroundings. You can parasail solo or with a companion, and we always think it’s more fun to fly with a friend. Don’t forget your camera on this one! Just be sure not to drop it. Your postcard home may just end up being of your feet dangling over the bluest water in the world.