Marriott International is adding to their newest luxury brand, according to an announcement made by the company on in January. The new brand, created in a joint effort with New York’s Ian Schrager Company, is known as EDITION.
Five separate EDITION hotels are slated to open within the next couple of years in New York, London, Bangkok, Abu Dhabi, and Miami Beach. A sixth property is planned for opening no later than 2015. In addition, management contracts have been signed for hotels in Los Angeles and India.
The first addition to EDITION to open is expected to be the New York property. It will be located in the historical Clock Tower Building on Madison Avenue. Marriott acquired the building from Africa Israel USA for some $165 million. It should be ready for opening later this year.
The signature of the EDITION brand is personalized, unique, and cutting-edge design created by Ian Schrager for each individual hotel. No two EDITION properties will be alike. Each one will be designed to complement the city where it’s located, with thoughtful elements that combine an artistic modern touch with the unique aspects that set the target city apart. Special attention will be paid to the amenities, dining and nightlife, and services the sophisticated traveller has come to expect from Ian Schrager.
For more information visit the Edition hotels website.