JetBlue, one of America’s first discount, no-frills airlines, has done something it said in the past it would never do: establish a new premium class of passenger service. The new class, known as Mint service, is now being offered on the New York to Los Angeles route. It will eventually be expanded to include the New York to San Francisco route as well.
JetBlue says it made the decision after customers on the two routes began requesting first-class service. Mint service includes hot meals, extra-wide seats that double as beds, and a number of other amenities.
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Hilton Worldwide is one of the world’s most well known names in hospitality and luxury accommodations. Now it intends to give consumers another option by way of a new luxury brand: Curio – A Collection by Hilton. The company has signed agreements for five properties, all carefully selected based on what each location can bring to the new chain.
For the last 40 years, Sir Richard Branson has been itching to start his own cruise line to cater to a new breed of tourists who would not otherwise entertain the thought of going on a cruise. Now, the founder of the famous Virgin brand is finally ready to realize his dream. He recently announced plans to launch his own cruise company that will compete with the big boys like Royal Caribbean and Norwegian Cruise lines.