For travelers seeking a touch of West Coast sophistication at 35,000 feet, Alaska Airlines has redefined premium travel. Beginning this fall, Alaska Airlines unveils an array of exclusive offerings that combine comfort, style, and the vibrant essence of the West Coast lifestyle. From innovative beverages to cozy onboard amenities, here’s what you can look forward to on your next flight.
Sip and Savor: Premium Beverages Onboard
Lagunitas Hoppy Refresher
Breaking new ground in the airline industry, Alaska Airlines becomes the first major U.S. carrier to offer hoppy water. The Lagunitas Hoppy Refresher, crafted by the renowned Petaluma-based brewery, is a refreshing non-alcoholic sparkling water infused with hops for a crisp, citrusy twist. Available starting November 20, this guilt-free indulgence is complimentary in First Class and Premium Class and available for purchase in the Main Cabin.
Straightaway Nitro Espresso Martini
For those craving a touch of sophistication, the Straightaway Nitro Espresso Martini offers a smooth blend of expertly crafted espresso from Portland’s Stumptown Coffee Roasters. This ready-to-enjoy cocktail pairs perfectly with Alaska’s signature inflight experience, adding a refined indulgence for coffee and cocktail lovers alike.
Cozy Elegance: Filson Blankets in First Class
Travelers in First Class will enjoy unmatched comfort with Alaska Airlines’ new blanket, designed in collaboration with the iconic outdoor outfitter Filson. Known for its durable and stylish Pacific Northwest-inspired gear, Filson has created a luxurious blanket perfect for snuggling on long-haul flights. Debuting on select coast-to-coast routes in early December, this First Class amenity elevates Alaska’s reputation for premium service.
Alex Carleton, Chief Creative Officer at Filson, reflects on this partnership:
“Filson is proud to partner with Alaska Airlines, a fellow Seattle-based company, to bring a taste of our outdoor gear to the skies. Whether you’re crossing the country or heading to your next adventure, this blanket is designed to keep you warm and stylish.”
Rejuvenation at Its Best: Salt & Stone Amenities
Alaska Airlines is also redefining self-care in the skies. Starting in early 2024, travelers can refresh with Salt & Stone’s natural, high-performance products, featuring notes of Italian bergamot, grapefruit, and orange blossom complemented by earthy vetiver and amber. Available in Alaska Lounges and onboard restrooms, these luxury amenities enhance the travel experience for every guest.
Reflecting the Spirit of the West Coast
These elevated offerings underscore Alaska Airlines’ dedication to providing authentic, high-quality experiences inspired by the West Coast’s vibrant lifestyle. By partnering with local icons like Lagunitas, Filson, and Salt & Stone, Alaska showcases its commitment to regional pride and innovation.
• Lagunitas Hoppy Refresher and Straightaway Nitro Espresso Martini will roll out fleetwide on November 20, 2024.
• Filson Blankets for First Class will be introduced on select routes in early December 2024.
• Salt & Stone amenities will debut in Alaska Lounges and onboard restrooms starting in early 2024.
