Palm Beach has long been a playground of timeless elegance, where pastel-colored architecture meets coastal refinement. Now, one of its most beloved landmarks—the historic Vineta Hotel—has been beautifully reimagined, reemerging as a premier destination for discerning travelers seeking intimacy, heritage, and world-class sophistication. With its 2025 reopening under the prestigious Oetker Collection, The Vineta Hotel is poised to recapture its role as the crown jewel of Palm Beach hospitality.
A Storied Past, Lovingly Preserved
Originally opened in 1926 during Florida’s first real estate boom, the hotel debuted as the Lido-Venice, before adopting the name “Vineta” soon after—a name that echoed through Palm Beach’s golden decades. The property evolved over the years, even operating as The Chesterfield Palm Beach until 2022. Now, nearly a century after its debut, The Vineta has returned to its original name and roots, thanks to a meticulous restoration by the Reuben Brothers and the acclaimed Oetker Collection, whose portfolio includes Eden Rock – St Barths and Hotel du Cap-Eden-Roc.
Listed on the National Register of Historic Places, the hotel’s rebirth is not merely cosmetic—it’s a revival of its soul. This new iteration honors the architecture and glamour of the past while seamlessly incorporating the refined details, modern comforts, and luxurious amenities that today’s high-end travelers expect.
Where Old-World Charm Meets Contemporary Design
Step inside, and you’re met with the unmistakable warmth of Mediterranean Revival architecture: stucco walls, soft arches, bougainvillea-laced balconies, and a color palette that reflects the tropical sun. But thanks to acclaimed AD100 designer Tino Zervudachi, interiors now embrace a serene, contemporary elegance. Room count has been refined from 57 to just 41 guest rooms and suites, each thoughtfully expanded and flooded with natural light.
The design blends timeless materials with a sense of ease. Expect luxurious linens, hand-painted finishes, custom furniture, and curated art. The result? A design-forward hideaway that’s as calming as it is sophisticated—perfectly suited to the modern luxury traveler.
Refined Accommodations & Bespoke Experiences
The Vineta offers an intimate, tailored experience with impeccable service and a guest-first ethos rooted in discretion and warmth. The rooms blend soft textures, tropical tones, and residential comforts, designed to feel like your own Palm Beach pied-à-terre.
Culinary Elegance
- Coco’s: A Mediterranean-style courtyard restaurant serving bright, coastal fare in a garden setting worthy of a Slim Aarons photograph.
- The Bar: An ode to vintage Palm Beach glamour—dark woods, polished brass, and masterfully crafted cocktails.
- The Pool House: Casual yet refined, offering breezy alfresco lunches and sundown cocktails beside the turquoise pool.
Former guests may remember the iconic Leopard Lounge. That spirit of social vibrancy returns in new form, with artful, atmospheric spaces curated for intimate conversation and sophisticated gatherings.
Prime Palm Beach Location
Nestled at 363 Cocoanut Row, The Vineta is just two blocks from Worth Avenue, one of the world’s most prestigious shopping boulevards. Guests are steps away from designer boutiques, art galleries, European cafés, and the white-sand beaches that define Palm Beach’s coastal luxury.
Legacy Timeline
| Year | Milestone |
|---|---|
| 1926 | Opened as the Lido‑Venice |
| 1926–1970s | Operated under the name The Vineta |
| 1980s | Converted to condominiums |
| 1989–2022 | Revived as The Chesterfield Palm Beach |
| 2022 | Acquired by Reuben Brothers & Oetker Collection |
| 2025 | Grand reopening as The Vineta Hotel |
The Oetker Collection Touch
The Vineta marks the Oetker Collection’s first U.S. property, and it brings the same DNA of exceptional service, personalized luxury, and timeless beauty that defines its European counterparts. Known for curating “Masterpiece Hotels” that embody individuality and cultural heritage, Oetker has transformed The Vineta into a singular expression of Palm Beach charm.
Expect seamless service from impeccably trained staff, concierge recommendations tailored to your personal tastes, and a hospitality experience that feels both exclusive and inviting. The Vineta isn’t just a hotel; it’s a statement of taste and timelessness.
For the Modern Luxury Traveler
Today’s luxury traveler seeks more than a room—they seek resonance, authenticity, and personalized depth. The Vineta delivers on all fronts. Whether you’re booking a romantic weekend, a wellness retreat, or a fashionable escape during the winter season, this boutique gem offers a refined home base from which to explore, unwind, and connect.
With just 41 rooms, guests enjoy the rare intimacy and discretion once reserved for the elite set of Palm Beach high society. Yet, thanks to its rebirth, that experience is now available to a new generation of travelers who value understated glamour, intuitive design, and a sense of history.
The Vineta Hotel is more than a restoration—it’s a resurrection of one of Palm Beach’s most elegant landmarks, now perfectly tailored for the modern luxury traveler. With its blend of historical allure and contemporary luxury, it offers a rare intimacy in one of America’s most exclusive enclaves.
Whether you’re a loyal devotee of the Oetker Collection or a first-time visitor to Palm Beach, The Vineta promises an experience that is both unforgettable and uniquely refined.
