All Entries Tagged With: "Loyalty Program"
Ritz-Carlton Releases first branded credit card
The Ritz-Carlton Hotel Co. has joined forces with JPMorgan Chase to offer a new credit card aimed at affluent travellers who normally use American Express. The card will offer the hotel’s clients a rewards program designed to combine luxury travel and good value. It will be branded as a Visa Card, so all the normal Visa benefits are included.
The card will carry an interest rate of Prime plus 11.99%, and require an annual fee of $395. Card holders will be rewarded with a points program as well as room upgrades and hotel services available in any of the chain’s 75 worldwide locations. In addition, cardholders will have access to JPMorgan’s exclusive Concierge Service, a service currently reserved for only the wealthiest in the banking industry, as well as significant reductions in airline baggage fees and use of hundreds of first-class lounges at airports around the world.
Currently, American Express is the world leader in credit card services for the affluent, and their customers tend to spend upwards of four times as much as Visa and MasterCard users. By introducing the new Visa Rewards Card, JPMorgan and Visa aim to take some of that business away and hopefully set the stage for future offerings. And just to make the point that they’re serious, the new credit card will instantly reward users with 50,000 points upon their first purchase; points that can be redeemed for a one-night stay at any Ritz-Carlton hotel.
The Ritz-Carlton Hotel Adds Loyalty Program
The Ritz-Carlton Hotel Company has been serving guests for years. The history of Ritz-Carlton Hotel began with The Ritz-Carlton, Boston and still today the standards of service, dining, and amenities of Boston landmark serve as a benchmark for all Ritz-Carlton hotels and resorts worldwide. The Ritz-Carlton Boston developed luxury hospitality in their hotels with private bath in each guest room, gourmet cuisine, smaller lobbies for personal guest experience, fresh flowers throughout public areas, and gave formal and professional appearance to the staff. The luxury hotel company has been honored twice with the Malcolm Baldrige National Quality Award.
The Ritz-Carlton Hotel Company, L.L.C. has introduced a luxury guest stay program, The Ritz-Carlton Rewards. The program is based on strong customer feedback. The Ritz-Carlton Rewards program will provide not only complimentary stays and airline flights but members will have opportunities to earn and redeem their points towards some extraordinary experiences such as tours in China, Turkey and Egypt, special events and shopping experience with fashion experts, fashion presentations, and even redeem points towards wedding gowns. Members of the program will have an opportunity for four-day photography workshops with National Geographic’s famous photographers. Other ways to redeem points is towards luxury cruise lines including Crystal Cruises and Silversea.
Will you be joining?
