All Entries Tagged With: "Edition Hotels"

Marriott Announces Plans for Five New EDITION Hotels

Marriott International is adding to their newest luxury brand, according to an announcement made by the company on in January. The new brand, created in a joint effort with New York’s Ian Schrager Company, is known as EDITION.

Five separate EDITION hotels are slated to open within the next couple of years in New York, London, Bangkok, Abu Dhabi, and Miami Beach. A sixth property is planned for opening no later than 2015. In addition, management contracts have been signed for hotels in Los Angeles and India.

The first addition to EDITION to open is expected to be the New York property. It will be located in the historical Clock Tower Building on Madison Avenue. Marriott acquired the building from Africa Israel USA for some $165 million. It should be ready for opening later this year.

Edition Hotels Are The Lifestyle Brand Setting the New Standard

Marriott has joined with the visionary hotel operator Ian Schrager in order to develop a new lifestyle hotel brand that is called Edition Hotels. In what the hotel world has proclaimed a very unlikely partnership, Schrager tackles the creative aspects while Marriott takes care of the business. Schrager brings to Edition his passion, original vision, and undying commitment to quality in order to create something sigificant and special with Marriot. They want the real thing and this is the main idea behind Edition’s unique approach.

Edition will address new cultural and social imperatives that have emerged from changing lifestyles and will cater to a vast underserved market that expects unique experiences, not simply a room to sleep. With the goal to reflect these changing lifestyles while catering cater to a vast undervalued market, they will not accept something based on other works and prefer the atmosphere of a hotel to be genuine and have plenty of character while providing impeccable personalized service that is both luxurious and down to earth.